This discipline aims at training talents with solid theory foundation and skilled technical ability on Advertising, and also stresses on the expedition of the students’ knowledge basis on News Communications, Chinese Language & Literature and other relative disciplines. After graduation, students could get jobs at the advertising management departments, news media, advertising companies, enterprises, institutions, industries of market survey & information consultation and other trades, working on advertising management and administration, advertising designing and production, market advertising sales designing and market survey and analysis, and so on. They can apply for the graduate programs of Communications and other relative specialties, too.

Main Courses: Introduction to Communications, Introduction to Advertising, History of Chinese and Foreign Advertising, Market Advertising Sales, Advertising Psychology, Advertising Scheme, Advertising Designing, Advertising Idea & Case Analysis, Writing of Advertising Document, Advertising Designing with Computer Assistance, Advertising Photography & Recording and etc..